After almost a decade of experience as executive producer on films such as Venus (Jaume Balagueró), Jaula (Ignacio Tatay), La Piedad (Eduardo Casanova), Veneciafrenia (Álex de la Iglesia) and Culpa mía (Domingo González), Araceli Pérez Rastrilla decides to create La Vida to host projects where priority is given to talent and the search for good stories.