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Powerful IPs Returning to the Market

Powerful IPs Returning to the Market

by Emiliano de Pablos

Many successful IPs are being relaunched, especially in series format. One of the reasons behind this trend is that today’s industry is increasingly cautious about taking risks when it comes to producing original content. Companies with catalogs incorporating powerful IPs are adapting internally or handing over to others the implementation of projects inspired by old properties, something that at the same time offers new creative opportunities.