The European Giant Beta Group Redoubles Its Commitment to the Spanish Market and Its Content
To launch Beta Fiction Spain, the group is partnering with Mercedes Gamero and Pablo Nogueroles, two of the country's most reputable film and TV executives
Beta Group, the European giant led by Jan Mojto, is stepping up its commitment to both content and the Spanish market with the launch of Beta Fiction Spain, a new company that will produce TV series and feature films, offer production services, and act as Beta's film distribution arm in Spain.
Beta Group, the European giant led by Jan Mojto, is stepping up its commitment to both content and the Spanish market with the launch of Beta Fiction Spain, a new company that will produce TV series and feature films, offer production services, and act as Beta's film distribution arm in Spain.
The new company will be headed by two of the country's best known and most reputable film and television executives: Mercedes Gamero, former head of Atresmedia Cine, the film production and acquisition arm of Atresmedia and one of the most powerful film production companies in Spain, and Pablo Nogueroles, former senior vice president of Warner Bros. Pictures International Spain.
The two will manage Beta Fiction Spain together with Christian Gockel, who is responsible for all the Beta Group’s Spanish activities. Beta Fiction Spain is the second Spanish subsidiary of Beta Group after Beta Entertainment Spain, headed by Javier Perez de Silva, which is mainly dedicated to the creation and adaptation of new international, unscripted entertainment formats.
The first projects or acquisitions by Beta Fiction Spain have not yet been announced but its launch comes at a time when Spain is establishing itself as an international powerhouse in the new OTT-driven environment: eight of the top 10 non-English language TV shows and movies released on Netflix are in Spanish.
Spain also has had its largest presence in years at two of the biggest events for the international industry, the Berlin and Cannes Festivals.
From the Atresmedia series "Grand Hotel" and "Velvet" to the Movistar Plus originals "El embarcadero" and "Vida perfecta”, Beta Film has successfully marketed major recent Spanish productions on the international market.
“Spain needed stronger independent distribution companies, and both Gamero and Nogueroles have developed excellent talent relationships over the years. They are the perfect match for Beta's next step: creating successful national and international content with the best Hispanic creative talent," said Christian Gockel.
“Having the option to establish an independent production and distribution powerhouse is a unique opportunity in the current environment," said Gamero.
“The Spanish market is undergoing tremendous changes, as is the rest of the world. We believe we have the opportunity to be a premier independent European distributor and producer of theatrical cinema, as well as a co-producer of feature films and television programs," added Nogueroles.
Mercedes Gamero, the only Spanish woman in the top 50 of Variety's "International Women's Impact Report", has been part of Atresmedia for 18 years, working in leading positions as the producer of a number of feature films, including the BAFTA winner and Oscar nominee for Best Animated Film "Klaus", as well as the Goya Award winners for Best Film “La Isla Mínima” and Best Animated Film “Futbolín”.
Gamero was responsible for the strategy and execution of all acquisitions by Atresmedia's channels and was closely involved with Hollywood studios and national and international distributors. Previously, he headed the Film Acquisitions and Co-Productions department at Telemadrid, the AXN channel in Spain, as well as Sogecable.
Nogueroles had been CEO of Warner Bros. Pictures International Spain since 2006 and Senior Vice President since 2017, playing a key role in the day-to-day operations of the international film division, overseeing sales, marketing, dubbing, technical operations, and local production.
Prior to joining Warner, Nogueroles had worked at Yelmo Cineplex, the joint venture between Sony/Loews Cineplex and Yelmo Cines, where he served as director of marketing and business development, and at Buena Vista International and Sony Pictures Entertainment.
Related
Related news
13 October 2023
13 October 2023
Spanish fiction continues to be a benchmark in the main international markets and festivals, while the industry maintains a dynamic pace of production in terms of new projects.
13 October 2023
26 September 2023
26 September 2023
A pioneering producer in fiction series co-production, Portocabo has been determined to seek out international partnerships to promote more ambitious projects. Alfonso Blanco, the company's founder, explains the advantages of his approach.
26 September 2023
17 September 2023
17 September 2023
Spanish Screenings XXL, the ambitious international market platform, is heading into an intense fall with two of its events—Spanish Screenings Financing & Tech and Spanish Screenings on Tour—taking place close to each other in the calendar, as part of the San Sebastian Film Festival and the MIA market in Rome, respectively, in its aim to globally promote our industry.
17 September 2023
01 September 2023
01 September 2023
The international prominence of Spanish animation cinema is reaching unprecedented heights, not only due to recent spectacular international sales results or global box office performance, but also because of growing interest among programmers at major festivals.
01 September 2023
10 July 2023
10 July 2023
In the current effervescence of the filming industry in Spain, it is worth mentioning the influence of cinema advertising, which has contributed significantly to its development.
10 July 2023
20 June 2023
20 June 2023
The Spanish animation and VFX sector is thriving. On its way to becoming a consolidated global leader, Spain is increasingly attracting top international companies that come to invest in local talent and resources.
20 June 2023
13 June 2023
13 June 2023
As platforms have reached new heights and record-breaking tax incentives for both local and international shoots have grown, there has been a huge demand for production facilities in Spain.
13 June 2023
05 June 2023
05 June 2023
After succeeding on the international market with fiction, Spanish production continues to expand its presence abroad through non-fiction content. Some entertainment formats such as El Conquistador have already been broadcast on free-to-air TV channels in Latin America. Formats such as the docu-reality El Puente, born on pay TV, are also traveling.
05 June 2023