The Click Trap

The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, The Click Trap questions whether a safer, fairer and more transparent digital ad business is possible in the future. 

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Data sheet
  • Year

    2024

  • Typology

    Docs

  • Genre

    Current Affairs

  • Duration

    84'

  • Format

    Documentary Feature Film

Technical and artistic team
  • Director

    Peter Porta

  • Producer

    POLAR STAR FILMS

  • Executive Producer

    Carles Brugueras, Marieke Van Den Bresselaar, Fabrice Estève

Sinopsis

The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, The Click Trap questions whether a safer, fairer and more transparent digital ad business is possible in the future. 

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