MediaMarkt's goal was to create a long-term connection with the gen-Z and a new business model, becoming a global technological reference. MetaMarkt world consists of a virtual island with different rooms and challenges that are based on the brand and its products. The goal is for the user to earn coins and score points through the different games, which counts the participation ranking and allows the purchase of mobility objects.
Year
2023
Typology
Games
Genre
Platform
Audience
PEGI 12
Format
Other services
Producer
MediaMarkt's goal was to create a long-term connection with the gen-Z and a new business model, becoming a global technological reference. MetaMarkt world consists of a virtual island with different rooms and challenges that are based on the brand and its products. The goal is for the user to earn coins and score points through the different games, which counts the participation ranking and allows the purchase of mobility objects.
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