Latido Films and Filmax International are the two Spanish companies working the most with animation in Spain. Latido Films has Girl and Wolf on its slate and two projects yet to be unveiled. In addition to managing international sales, Filmax has its own studio in Santiago de Compostela, and currently its biggest project is Superthings—two series and a film. Their respective representatives, Antonio Saura and Iván Díaz, gave us a glimpse of how Spanish animation fits in abroad and the variation in the preferences of buyers or distributors of other nationalities. It should be noted that companies outside of Spain are increasingly looking to Spanish production to manage their international sales. For example, these are the cases of the British company Film Constellation (They Shot the Piano Player), the French companies Elle Driver (Robot Dreams) and Le Pacte (Decorado), the German company Sola Media (Gus, the Guide Dog) and the Canadian company Pink Parrot Media (Norbert, Super Klaus), which has offices in Spain, and whose vice-president, Tania Pinto, has joined the conversation.

Antonio Saura (Latido): "There is more and more variety in Spanish animation proposals. We have pieces that are clearly for adults and others focused on younger audiences. What we can see—although it is not 100% certain—is that children's animation is better received on television and platforms than in movie theaters. Spain is experiencing a golden age of animation supply and is beginning to compete with French animation in every genre. Of course, as in drama, the more intellectual animation is more difficult to sell. Let's hope that this post-covid period will pass and generate again the peak of interest it had a few years ago."

Tania Pinto (Pink Parrot): "We have more and more Spanish projects focused on an international audience. We still have good 2D projects, which we know are considered more artistic, but we are becoming better and better in 3D animation and CGI, which are what international buyers are looking for more. Increasingly, we are standing out for our quality and how competitive we are in terms of cost. Buyers know they will find very high quality and wonderful designs. But the script is now almost more important than the animation itself, and the projects that are best received have an original, fun story with a universal message. Maybe that's the area we still have to work on the most. But we are on the right track.

Iván Díaz (Filmax): "After the pandemic and due to the changes in the market, both platforms and traditional clients are looking to reduce uncertainties and, now, three of the most sought-after genres are animation, horror, and action. There is still a lot of interest in animation, both in the pre-purchase stage and in the "finished film" stage. Spanish animation is highly regarded internationally and is one of the genres most trusted by clients. In terms of preferences, the focus is on easy things that have already worked. Animation with animals continues to have an undeniable appeal. When your animation is a little more special, in 2D, clients wait to see the finished film and make a better decision."