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Cinema From Spain wins the Best Pavilion Design Award at Cannes Virtual Film Festival

Marché du Film Online: The Reconnection of the Industry

Although after the COVID-19 pandemic the market has not yet reached the level of activity of the traditional physical Cannes events, the Marché du Film online, held from June 22-26, has at least allowed for a reconnection between the various industry players, which was one of its major objectives.

The human factor continues to be fundamental when closing deals in the markets, but tools such as video conferencing, as well as a considerable reduction in attendance at future events are some of the new habits that will be integrated into the industry's behavior, predict the sales agents.

The expectation remains that Cannes 2021 will be the first major event to mark a return to normalcy in the on-site market, they add.

After Cannes 2020, uncertainty for sales agents continues. Once filming has begun again, which guarantees new content creation, with which to renew and feed their catalogs, perhaps the greatest future condition will be the behavior of the audience in theaters, and to what extent it can become the driving force behind a potential recovery.

In many cases, the first marketing tool for launching a film on international markets is its performance in the local Box Office.

The presence of Spanish agents at this online Cannes festival has been channeled through the Cinema From Spain pavilion, which is dedicated to both promoting Spanish films in the market and boosting international filming and co-productions in our country.

Among the most active agents in this online Cannes festival we found Latido Films, which among other agreements, signed the sale of the rights of the Spanish animation film “Buñuel in the Labyrinth of the Turtles” to the British Film Institute for the United Kingdom and Ireland and to Televise Polska in Poland.

Other agreements for Latido include the sale to Monarch Media of the rights for the English-language adaptation of the comedy show "Wish List” a production by Spal Films, Oleum Films and A Contracorriente Films, directed by Álvaro Díaz Lorenzo.

An alternative business on the rise, the sale of remake rights has in the Spanish film "Champions" one of the most demanded titles in recent times for adaptation in other territories. During Cannes, it was learned that the Saudi Arabian version of this Morena Films’ title sold by Latido is now under production.

“Sales have been slightly better than expected, but one thing is certain: the online market does not end on Friday. This is the beginning of a 365-day market," says Antonio Saura, CEO of Latido.

Latido also announced the acquisition of the rights for the international marketing of a particularly current proposal: “Confined Stories” a film directed by five Spanish filmmakers (Fernando Colomo, Álvaro Fernández-Armero, David Marqués, Miguel Bardem and Juan Diego Botto) produced by Morena during the quarantine, which Amazon Prime Video is releasing on July 3rd.

“Sales are no longer concentrated in the Cannes week, but in the weeks before and after it there will be as much or even more business than during the virtual event," assures Iván Díaz, Filmax's International Sales Director.

At Cannes, Filmax presented buyers with one of its most recent acquisitions, the Spanish-Argentinean co-production by Aquí y Allí Films "Counting Sheep," by director José Corral. With the start of production in Spain scheduled for June 29, this is one of the most eagerly awaited debuts of the year.

After several weeks of quarantine and with the slow reopening of the cinemas, the Asian company Cai Chang has just released the comedy "I Can Quit Whenever I Want” on 40 screens in Taiwan. This is a Telecinco Cinema and Mod production marketed internationally by Filmax, which sold two million tickets in Spain last year.

Meanwhile, Film Factory Entertainment, Vicente Canales' sales agency, signed one of the market's most important agreements with the Cohen Media Group and Curzon for the North American and UK rights of the Colombian drama "Forgotten We'll Be," directed by Spanish filmmaker Fernando Trueba.

Produced by Caracol TV, written by David Trueba and starring Javier Cámara, the film was screened during the Marché du Film with the added promotional boost of being part of the Official Selection at this Cannes Film Festival.

In addition, Cinema From Spain, an investment of the ICAA and the ICEX, won the Best Pavilion Design Award, an award that the Marché du Film has awarded for three years with the aim of highlighting the valued and beneficial participation of institutions in the event.