The event, which will be a virtual gathering in its 2020 edition as a result of the pandemic, seeks to maintain the spirit of the Cannes face-to-face market
ICEX, in coordination with the Institute of Cinematography and Audiovisual Arts (ICAA), has placed a bet on the online formula of the large international film meeting in order to promote the Spanish industry.
Outstanding sales agents such as Latido Films, Filmax, Film Factory Entertainment, Cinema Republic, Bendita Film Sales and Moonrise will be the leading actors at the Spanish Pavilion, while the Cinema From Spain room will exhibit their films via online streaming.
Among the premieres of the Madrid-based company Latido Films are “The Sea Beyond,” the road movie produced by Tornasol Films and Last Will directed by Achero Mañas (“Pellet”), and “Wishlist” by Álvaro Díaz Lorenzo, produced by Spal Films, Suroeste Films, A Contracorriente Films and Oleum Films with Victoria Abril, María León and Paco Tous as protagonists.
"Our presence at Marché du Film will allow us to develop online tools and sharpen the internal operations of companies," assures Antonio Saura, CEO of Latido Films.
"To me, events like this are important to reunite us and, also, because they involve a temporary goal, a date that brings together all the efforts of sales agents and production companies," said Iván Díaz, Filmax's International Sales Director.
David Victori's thriller "Cross the Line” starring Mario Casas and produced by Carlos and Laura Fernández for Filmax, along with “Sentimental", by the director of "Truman" and "Félix" Cesc Gay, produced by Marta Esteban (Imposible Films), are the most powerful titles that the Barcelona-based mini-major will offer at the 2020 Marché.
Bendita Film Sales, the sales agency based in Santa Cruz de Tenerife, specialized in fiction and documentary films, seeks to give voice to emerging talents from Latin American cinema.
During the last European Film Market, Bendita closed a significant number of distribution deals for the Jonás Trueba's film "The August Virgin,” some of which have been affected by the Covid-19 pandemic.
While the film's cinematic distribution commitment in Greece, as well as its sale to the Portuguese public channel RTP, are still on hold, its release in other territories has had to be postponed.
"We are convinced that this type of works, when distribution is carefully developed with passion and attention to detail, are able to resonate with a wide international audience," explains Luis Renart, CEO of Bendita.
One of Renart's objectives for virtual Marché du Film, is to analyze its development and discover what new trends are consolidating.
The company Film Factory Entertainment, founded by Vicente Canales, will carry out screenings on June 22 and 23 of “Forgotten We'll Be” by Fernando Trueba, a film that will bear the distinctive seal of the Cannes Festival after being selected for the official section of its 73rd edition, which will not be held.
In addition, the Barcelona sales agency will screen via online on June 26 “Schoolgirls” produced by Inicia Films and Bteam Pictures, written and directed by debutant Pilar Palomero, who has already participated in the Berlinale.
The agency Cinema Republic focuses on the marketing of adaptation rights of successful productions, mainly comedies with the capacity to attract international audiences.
David Castellanos, its founder, highlights popular Spanish titles such as “Friend Zone,” whose Mexican remake begins shooting in January, and “The Other Side of the Bed.”
"The most important thing in a film is the script, and a good script can be easily adapted, but it is very difficult to write good comedies," he says.
“I think, the online Marché du Film may be a good experiment. I hope the surprise comes from remakes, which represent a very interesting window that may open in the current market situation,” he adds.
Moonrise will be present at the online Marché du Film with the world premiere of “The Offering” the new feature film by Ventura Durall starring Álex Brendemühl, Verónica Echegui and Anna Alarcón, a production by Bord Cadre Films, Fasten Films, Nanouk Films and Suicafilms, which was selected by the Malaga Film Festival.
"Our objectives for this special Cannes edition," says Colette Aguilar, CEO of Moonrise, "are to ensure the distribution of our newly completed films and to present developing projects to distributors around the world."
As part of Spain's participation in the virtual Marché, there will also be live conferences on production and co-production, tax incentives, and locations for filming in Spain.
Spanish participation will be accompanied by advertising banners and newsletters with daily Spanish activities, all with the aim of putting Spain as a participating country, at an optimal positioning at the event, giving maximum visibility to sales agencies.
In its virtual version, Marché du Film aims to maintain the spirit of the annual market held in Cannes. In this sense, both ICEX and the ICAA are supporting the sector so that in these times of uncertainty, companies will be able to present their films and projects to buyers from all over the world.