Canary Islands is also present in Audiovisual from Spain Pavillion at Spain MIPCOM, promoting their shooting incentives up to 35%
The presence of companies whose core business is neither distribution or production is beginning to be consolidated as part of the content market. With an eye on the international customer, young Spanish entrepreneurs consider MIPCOM can expand their business in the world of audiovisual content marketing and management.
Who are they and why do they think their presence at MIPCOM is important?
Jugoplastika. This company provides production services for national and international projects. The Canary Islands have the most attractive tax incentives for audiovisual productions in Europe, with 35% tax deduction and many projects are carried out in the Canary Islands throughout the year. Chedey Reyes / CEO/Executive producer: “Quite apart from the tax incentive, Jugoplastika has a long history in the local Canary Islands market, so, as a differential point, we can get other kinds of funding for projects from companies in the Canary Islands. At MIPCOM we seek agreements with producers who have a portfolio of active projects”.
Red Points Solutions. This is a technology company that protects trademarks and Internet content against piracy and counterfeiting. They have worked for international companies such as eOne or FOX in the Content market. Regarding trademark protection, they already work with clients around the world and in all sectors, among which are Foreo US (beauty sector) or Andrew Christian from the United States (fashion sector). David Casellas / Head of Global Business Development: “Digital piracy is an growing problem that is increasingly affecting more and more companies. At the end of the year, it means many millions of losses for the sector and technology is the only effective solution”.
Sociograph Neuromarketing. A consultant specializing in science marketing that has an exclusive system for analyzing the potential success of finished audiovisual content, scripts, characters, music, product, among others; the results are supported by scientific data. Daniel Ramos/International Manager “MIPCOM is very important;we work with many sectors and types of customers but audiovisuals are our priority and we want them to be the spearhead of our internationalization. Some of the content we've analyzed, such as the “The Prince” series can already be seen in many countries, it is our calling card”.
The Canary Islands, the new haven for international producers
The Tenerife Film Commission and Gran Canaria Film Commission will be represented at MIPCOM for the first time and take part in the Audiovisual from Spain umbrella stand. Both institutions are part of Canary Islands Film (institutional umbrella of the audiovisual sector in the Canary Islands).
Their main objective in attending MIPCOM is to inform of the tax incentive: a direct deduction of 35% for foreign productions, known as “High end TV” production companies. To qualify for this incentive, the foreign producer must spend over one million euros through a local producer. But informing of the 40-38% tax credit incentive for Spanish productions and co-productions also one of the institutions’ priorities. Television series (fiction, documentary and animation) are eligible for this incentive. A good example of a co-production series that benefited from the of 40% -38% incentive is “Le princess”.
The Canaries have the logistics, the experience, the professional teams, and an unimaginable variety of locations and great weather for shooting outdoors.