The successful wave of drama, among the Spanish industry’s main draws at Mipcom.

“The Plague” (“La Peste”), “En el Corredor de la Muerte” and “Agua Seca” to have MIPCOM market screenings

Proof of the strength of current Spanish fictional drama are the three series that will be presented for screening to international buyers during the MIPCOM.

Monday 14 October sees the launch of the second season of “La Peste” (The Plague), the iconic Movistar+ series produced in association with Atípica Films. Its first season has been a great success in terms of international sales and consumption on the Telefónica platform, surpassing such popular series as “The Big Bang Theory” and “The Walking Dead” in number of viewings.

On the following day it is the turn of another Movistar+ production, the prison drama based on real events, "En el corredor de la muerte" (“On Death Row”), an original miniseries produced in collaboration with Bambú Producciones, which StudioCanal markets internationally.

Continuing to firmly favour series' co-productions following the great reception of “Hierro”, Portocabo will present the crime drama “Agua seca”, a co-production with Portugal’s SP-i, in which the public networks TVG (Galicia) and RTP (Portugal) also participate. This new series, which will be screened at Mipcom on Wednesday 16, is distributed by the British sales agency DCD Rights.

Free TV operators are keeping up their pace of series production in support of an industry in which the leading role of the SVOD giants just keeps on growing.

Atresmedia, which has built a solid brand around the series format, will present "Toy Boy", a thriller drama produced alongside Plano a Plano. In addition, “Presunto culpable” (“Presumed Guilty”), a series produced by Atresmedia in association with Boomerang TV, returns strong to Mipcom after winning the Magnolia Award for the best foreign series at the Shanghai International Film and TV Festival.

After being recognized with the Coup de Coeur Award at the MIP Drama Buyers Summit, “Señoras del (h)AMPA” is showing magnificent international sales results for Mediterraneo, the Mediaset España subsidiary that brings together the group’s assets in production, distribution and content sales. This black comedy, produced in collaboration with Mandarina Producciones, has become the best fiction release of the last five years on Mediaset España channels, with a share of 20.9%.

Spanish pavilion in Mipcom

The main private free TV operators, both Atresmedia and Mediterraneo (Mediaset Group) are among the exhibiting companies that participate in Mipcom in the Audiovisual from Spain pavilion, organized by ICEX.
Filmax will also be there, with the second season of "Bienvenidos a la familia" (“Welcome to the Family”), a comedy by Arca Audiovisual that has been a huge success on the Catalan channel TV3, and "The Miramar Murders", a documentary series produced by La Claqueta and Irusoin.

Wild Stories, for its part, will be promoting and marketing the nature documentaries "Wild Workers" and "Masai Mara". Zona Mixta, will be launching the documentary series “Sunken Series” and “The Master of Submarines”.

In an increasingly frequent joint exploitation of rights, Mediterráneo and The Mediapro Studio share the international sales of “Caronte”, a new police series produced by Big Bang Media (The Mediapro Studio) that has been pre-sold to Amazon Prime Video for worldwide distribution.

Similarly, The Mediapro Studio and RTVE are jointly marketing the Malaga-based thriller "Malaka", ´co-produced by Globomedia and RTVE and starring Maggie Civantos ("Vis-à-Vis"). The public operator shares in the international sales of the thriller “La caza" with producer DLO Producciones. "Monteperdido”, one of the sensations of the year on Spanish television prime time, will continue with a second season. RTVE also presents “Promesas de arena”, a drama series produced with Atlantia Media, and the serial “Mercado Central”, by Diagonal TV.

Spanish companies participating in Mipcom with their own booth also include Planeta Junior, The Mediapro Studio and Xarxa Audiovisual, as well as public promotional agencies such as Catalan Films and Basque Audiovisual .

Atresmedia Studios in “financing creativity” panel

In a talk on the financing of creativity, Ignacio Corrales, CEO of Atresmedia Studios, will explain the strategies of this pioneering company in producing content geared to supplying the huge demand of the new SVOD operators. Launched in 2017 by Atresmedia, Atresmedia Studios is behind premium series such as “El embarcadero” (Movistar+) and “La templanza” (Amazon).

For his part, Daniel Ramos, director of International Marketing at Sociograph, will give a talk on 16 October in which he will address the application of neuroscience in measuring the effectiveness of content. Companies such as Mediaset España and Warner Bros are among the clients of this company, which operates in both Mexico and Spain.