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The sale of "Wild Hunters" to National Geographic has been a great success in the documentary genre.

Fiction leads Spanish television sales in the first half of the year

The international sales division at Atresmedia has found an important partner in Amazon Prime throughout 2019, closing rights agreements for the black comedy “Matadero” by Diagonal TV in Latin America and Spain and the drama “Presunto Culpable” produced by Boomerang TV.

In addition, Atresmedia's close relationship with Netflix has been extended with an alliance for the broadcast of "45 Revoluciones" (45 rpm) worldwide. This Bambú series has also reached Russia, where Atresmedia Series productions are going down very well, according to Diana Borbón, director of international sales.

In this market, the IVI platform has acquired "Pulsaciones" (Lifeline), "El Incidente" and "Apaches", joining other fiction produced by the group such as "Presunto Culpable", “El tiempo entre costuras" (The Time in Between) and “El Barco" (The Boat) already purchased by the Russian operator.

In other genres, the sales of the news programme “Salvados” in Latin America, to the TNU channels in Uruguay, Telefuturo in Paraguay and Telemetro/RPC in Panama are of note. Netflix has already acquired an anthology of “Salvados” for its service in Spain and Latin America.

“Todo por el Juego” on Spectrum

Among the main sales made by Imagina International Sales, the distribution arm of The Mediapro Studio, is that made to Hulu Japan for prison drama “Vis a Vis” (Locked Up), rounding up a brilliant international run that already included sales to Channel 4 - Walter Presents and Amazon Prime Video in the United States.

In addition, "Todo por el Juego", a co-production by The Mediapro Studio and DirecTV Latin America, which had already been purchased by Movistar+ and Sky Mexico, was sold to US platform Spectrum.

“Wild Hunters” on National Geographic

One of the highlights of the season in terms of the international distribution of factual content marketed from Spain is from Wild Stories Distribution, which has sold its “Wild Hunters” series, a Terra Incognita Docs production, to National Geographic Channel International worldwide, except for the USA, and Nat Geo Mundo for the US market. Hispanic.

Viewing without borders

Meanwhile, Mediterráneo Mediaset Group, the company formed in early 2019 by Mediaset Spain for the sale and distribution of fiction and entertainment content, now has a presence in over 190 countries.

 “In recent months we have seen that geographical and cultural boundaries are disappearing, and that the decision is always down to viewers, wherever they may be. This is one of the facts confirming that consumption no longer has borders,” says Ana Bustamante, general director of Mediterráneo Mediaset Group.

"The qualitative level of Spanish production and the globalisation that characterises the current audiovisual market allows stories to flow freely across borders, which is encouraging the viewing of our content in the international market," she adds.

Black comedy and thrillers

In the first six months of this year, agreements closed by Mediterráneo for two series were very positive: the black comedy “Señoras del (h)AMPA” (Dangerous Moms) and the thriller “La Verdad”.

After its successful screening at the MIP Drama Summit, where it won the Coup de Couer award, “Señoras del (h)AMPA” was pre-sold before its launch on Telecinco to operators including Star (Greece), TVNOW, the RTL streaming service in Germany; RTBF in Belgium, Amazon Prime Video in Spain, DirecTV in Latin America, Picomedia in Italy and Globosat in Brazil.

The thriller is a genre that arouses great interest within the fiction produced by Mediterráneo Mediaset Group. As shown by sales so far this year of "La Verdad", which is a Plano a Plano production, to numerous operators, including Globosat, DirecTV Latin America, Sony Pictures in Russia, DBS in Israel, MBC in the Middle East and North Africa, Pro Plus in Slovenia and Tring TV in Albania.

Meanwhile, "Secretos de Estado", a political thriller series by Melodía Producciones for Mediaset España, was bought by Planet TV (Slovenia), MBC in MENA, Claro Video for Mexico and Latin America and DirecTV for this same region, among others.

Staying with thrillers, Mediterráneo came to an agreement with Netflix to broadcast the second season of "Vivir sin Permiso" (Unauthorized Living), a Ficción Producciones production worldwide through operator SVOD, just like the first season.

A benchmark in the international marketing of Spanish fiction is Beta Film in Germany, which signed an agreement with Movistar+ in April to co-produce and distribute original series from the Telefónica operator.

The welcome received by these series in the international market echoes the success achieved by other productions in recent seasons.

For example, “El Embarcadero” (The Pier), the series by Álex Pina and Esther Martínez Lobato (“La Casa de Papel/Money Heist”) produced by Vancouver Media and Atresmedia Studios for Movistar+, has been sold by Beta in almost 100 countries, including Germany, where it was acquired by the streaming platform Joyn; Italy (RAI), Baltic Countries (HBO), Australia (SBS) and Canada (TOU.TV).

Vida Perfecta” (Perfect Life), the Leticia Dolera series that was a hit at the last Cannes Series, will be offered simultaneously in Germany through the VOX and TVNOW channels, and subsequently on RTL Passion, which has also bought “Arde Madrid” (Madrid on Fire), Paco León's comedy for Movistar+.