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The industry's success in fiction causes growing international interest in the Spanish audiovisual sector, including entertainment

El éxito de las series aumenta el interés internacional por los formatos de entretenimiento españoles

"Spanish fiction's international success for the last few years has piqued market interest, not only in series but in everything produced by the Spanish audiovisual industry. This stimulus is boosting encouraging sales of formats and finished products. The Spanish entertainment business is attracting much interest in the global market, "says Gloria Saló, International Market Manager at Producciones Mandarina and an expert in television formats.

Globalisation has also contributed to a higher demand for television entertainment programmes: all content developed by any local subsidiaries of large international groups operating in Spain, such as Endemol Shine or Fremantle, immediately gains international prominence and generates market expectations.

 "Tu cara me suena"

The Spanish industry has created some of the shows with the most significant international impact in recent years, such as the primetime musical contest "Tu cara me suena" by Gestmusic, a company owned by Endemol Shine Iberia.

Launched in 2011, this show, which also has an important comedic component, already has seven primetime seasons under its belt, through Atresmedia.

"Tu cara me suena" has been sold in more than 40 countries, including the United States, where ABC is broadcasting it with the title "Sing Your Face Off". The format also has an Arabic version, produced by the Middle East Broadcasting Center channel and broadcast in simulcast across 22 regional countries in the region.

Alliance Mediapro-Phileas

Mediapro has signed more agreements than any other Spanish group in recent years in line with its strategy to conquer the global entertainment market.

Given the huge lack of entertainment-based TV formats in Spain and around the world, in 2016, it recruited Ran Tellem into its team, from the Israeli company Keshet. He is an Emmy award winner for the executive production of "Homeland" and creator of shows like "Boom" and "Rising Stars" and since he joined the team he has brought his creative energy to the company.

An alliance with Madrid format factory Phileas Productions has given the market programmes such as "Crush", broadcast by TVE in Spain; "Ovo", acquired by producer Good Times for Germany and dating show "Forever or Never", bought by 44 Blue Productions from Red Arrow Studios, for adaptation in the United States.

The international expansion of the content arising from the Mediapro-Phileas collaboration took an important step in June, with the agreement between The Mediapro Studio and Chilevisión, which is owned by Turner Latin America, to co-produce culinary talent show "El Discípulo del Chef".

The series will have 24 episodes that will be broadcast in primetime on Chilean TV. The Mediapro Studio will present the format to international buyers at the next Mipcom.

Part of a chain, ideal Mandarina, part of the Mediaset España group, is behind the creation of internationally successful Spanish formats such as "Mi madre cocina mejor que la tuya", a show distributed by Fremantle that has attracted significant international demand in recent years, with options taken up by more than 30 countries. In Spain, "Mi madre cocina mejor que la tuya" was broadcast by Cuatro.

 "It is easier to market a format if we have pilot to show buyers, although ideally there is a chain that broadcasts it," says Saló.

Two Spanish projects that have done very well in recent years are the result of alliances between producers and television channels.

One of these is dating show "Casi Ex", a Boomerang TV production bythe Lagardère group with Atresmedia, was selected by The Wit during the last Mipcom as one of the most attractive new formats.

Also during MipTV, Fremantle and Mediaset Spain presented their joint creation "Adivina qué hago esta noche" ("Game of Talents"), a contest that has been broadcast in primetime on Cuatro since May.